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Assembly Elections 2017: BJP beats all political parties in splashing ads on TV, radio and print; spends over Rs 150 cr in Goa, Punjab, UP

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New Delhi: Pick up any newspaper, switch on TV channels or tune into FM channels, you will be bombarded with advertisements exhorting you to vote for the Bharatiya Janata Party (BJP) in assembly elections 2017. The saffron party has outperformed all other political parties in terms of spending on advertisements on TV, radio and print in three poll-bound states – Goa, Punjab and Uttar Pradesh.

Assembly Elections 2017

Quoting data from AdEx India, a division of TAM Media Research, The Economic Times reports that the BJP’s share in the overall ad insertions across the three mediums was as high as 59% in the three states between November last year till February 4, 2017.

 

“This is not taking into account the campaigning in Punjab done together by the ruling BJP-Shiromani Akali Dal coalition, which had an 11% share in total ad volume,” says the report.

The saffron party has reportedly spent more than Rs 150 crore on advertising during state elections.

Interestingly, the next three parties — Samajwadi Party (SP), Bahujan Samaj Party (BSP) and Congress — put together did not spend half of BJP’s advertising share.

SP’s share was at 13%, BSP’s at 12%, and Congress’ entire political campaign saw ad insertions of close to 4%.

A total of 27,133 ads were aired on TV channels, while 11,722 ad spots were played on radio and 2,797 ads inserted in the print media in the month of January this year.

Before that, November saw some action with 5,754 ads insertion across TV channels, 3,212 across radio and 1,092 across print. In December, political advertising also dipped after demonetisation.

When it comes to individual states, BJP’s advertising share in Uttar Pradesh was at 69%, followed by SP’s 17%, BSP’s 12% while Lokdal and Congress at 1% each.

In Punjab, BJP-SAD combined had a share of 93% in the political advertising, followed by the BJP (individual) with 4%, the Congress with 2% and the Aam Aadmi Party (AAP) with 1%.

BJP’s share of ads in Goa was at 39%, followed by Congress’ 37%. Goa is the only state where Congress invested significantly to push its agenda. Local parties Maharashtrawadi Gomantak Party (13%) and Goa Forward Party (4%) also inserted ads in print media in the state.

The five states are going to elect new assemblies between February and March. While Goa, Punjab and Uttarakhand have already voted, people in Uttar Pradesh have a seven-phase voting process and Manipur will vote in two phases in March.

The SP is the incumbent party in UP, while BJP is the ruling party in Goa. In Punjab, SAD-BJP alliance runs the government.
 

‘Prove your adoption’ asks UP Commission for Child Rights to PM Modi

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Two days after Prime Minister Narendra Modi called himself as ‘adopted son’ of Uttar Pradesh in an election rally, the UP State Commission for Protection of Child Rights has sought legal documents from Modi to substantiate his claim of adoption by someone in Uttar Pradesh.The commission has given seven days time for submitting the papers failing which an apology has been sought from Modi. Further, if legal documents are not submitted the adoption will be deemed illegal and against the spirit of The Juvenile Justice (Care and Protection of Children) Act, 2015.

Modi

 

Member, UPSCPCR, Nahid Lari Khan has also sent copies of the notice to Election Commission of India.
 


 
In the notice, Khan has mentioned that commission has taken suo-motto cognizance of Modi’s statement from media wherein he has mentioned that he has been adopted by UP. Khan has termed the statement a direct violation and against the spirit of The Juvenile Justice (Care and Protection of Children) Act 2015, Chapter 8 Section 56 to 73. In these section the constitution has defined the process of adoption.Khan has stated that Prime Minister has mocked the sanctity of the Act, protected by the constitution and passed by the Parliament. She also stated that sentiments of all those poor children who have been abandoned and also those people who have to go through a process, in accordance with the law to adopt a child.

 

The commission has asked for submitting legal documents that Modi has been legally adopted by someone in the state of Uttar Pradesh, failing which his adoption will be deemed illegal and against the spirit of The Juvenile Justice (Care and Protection of Children) Act, 2015.

The commission has also sought an apology from Modi as it has hurt the sentiments of children waiting for adoption and parents. Modi has also been requested to visit any such centre and feel the pain and sufferings of the children.

Earlier, according to reports during an election rally at Barabanki, Prime Minister Narendra Modi has stated—“Lord Krishna was born in U.P. and made Gujarat his karmbhoomi (land of work). I was born in Gujarat and U.P. has adopted me … Uttar Pradesh is my mai baap. I am not the son who would betray his mai baap. You have adopted me and it is my duty to work for you.”

After that there have been a war of words and Congress campaigner Priyanka Gandhi too raised it during her UP visit terming that UP already has its own youths to adopt.

Courtesy: twocircles.net