Email: sabrangind@gmail.com
Author: CJP HW Team
How Indian commercial media channels are using the provocative thumbnail to boost viewers and worse, provoke vicarious viewer response
Visual perception is an inherently selective process and Indian commercial television channels, faced with adverse orders from the NBDSA are now leveraging on misleading click-baits, problematic visuals and texts on the thumbnail of the video displayed: the CJP HW team asks is this a new technique to incite vicarious reactions but escape the monitoring rap and scrutiny?