It began with this tweet.
(At the time of publishing, this account has ceased to exist.)
Updesh Rana is the National Secretary of the Vishwa Sanatan Sangh, an alt-right Hindu organisation. Under the garb of “unifying Hindus from their caste differences”, he had similarly requested his followers to have #हिंदूवादी_भारत trend on Twitter only yesterday.
He has garnered quite the dedicated following over the microblogging site. Sitting pretty at 4,754 followers on this account, any topic he hopes to bring Twitter limelight to is ferociously posted about on the site by these followers, which is then furthered by their followers and so on.
His tweets often get copied verbatim by other ring wing users. For example, this swellheaded post got a lot of traction.
Once such a pre-decided hashtag makes it to trending, things slide quickly down the slippery slope. These chaps, for example, can’t help but show their majoritarian victim complex.
This person is two weeks late to the previously orchestrated ‘Wake Up Hindus’ twitter party.
This goes on —
One can only hope Twitter puts mechanisms in place that can combat these gimmicky calls to action.