According to a Newslaundry investigation, Gaud framed the order as a safeguard against “love jihad,” claiming that Muslim salesmen could use interactions with women customers to form relationships. He gave traders a September 25 deadline. By the eve of the deadline, the impact was visible: more than 50 Muslim employees had already lost their jobs, and at least four Muslim shopkeepers had been forced to vacate their spaces. The market has around 500 shops, with between 100–125 Muslim salesmen and 10–15 Muslim shop renters, many of whom have now been displaced.

Human Cost: “Jobless just because I am Muslim”

The consequences of the campaign have been devastating for those who built their lives in the market.

• Gabbar Ghori (52), who has worked in the bazaar for four decades, told Newslaundry: “I was only 12 when I started here. Since then, I’ve never left. Both my sons also worked here. Now, all three of us have lost our jobs. We earned ₹50,000–60,000 together, with ₹21,500 going towards our flat’s EMI, ₹3,500 for a bike loan, and ₹5,400 for a personal loan. Suddenly unemployed, we don’t know how to survive. For the past 25 days, I haven’t eaten or slept properly.” His employer, he said, was sympathetic but afraid, asking him to either take leave or work secretly until “things calm down.”
• Mohammad Gulzar (42), another salesman with 30 years in the market, said he earned ₹22,000 a month, with ₹7,000 going towards rent and the rest supporting his two children’s schooling. “Now I am jobless just because I am Muslim. Employers are compelled to remove us under political pressure. Despite being citizens of this country, we are forced to endure this,” he told Newslaundry and later repeated during a protest march covered by the Free Press Journal.
• Rahmat Khan (32, name changed) explained that Muslims have worked in the market for decades. “Suddenly political leaders accuse us of being part of so-called ‘love jihad.’ They are forcing our employers to remove us. The most painful part is that no one—police, politicians, or social workers—is helping. Who will give us jobs now?” he asked in his complaint, cited by Newslaundry.
• Shakir Mohammad, the sole earner for his mother, wife, sister, and two children, told Newslaundry: “Tomorrow is the deadline. Around 50–60 people have already been removed.”
• Mohammad Harun (55), who has run a rented shop in the bazaar for 20 years, told Newslaundry that Gaud’s supporters demanded ID cards of all his eight employees—six Muslims and two Hindus. Days later, his landlord asked him to vacate by September 25. “My owner was kind to me, but he was under pressure. They would have targeted him if he had refused.”

Association’s endorsement of “cleansing”

Rather than resisting, the Sheetla Mata Bazaar Vyapari Association has largely endorsed Gaud’s diktat. In a report by ThePrint, association president Hema Panjwani defended the order, saying: “Muslim salesmen would stand on the road to call in customers and stare at women passing by. Now Aklavya bhaiya has tightened the noose. Nobody should have rented their shops to Muslims in the first place; all of them will have to vacate. Once this succeeds, we will implement it in other markets too.”

Association member Anil Sharma, described as a close aide of Gaud, told ThePrint that Aadhaar details of shop employees are being collected to note their religion. The campaign has been named “bazaar ka shuddhikaran” (purification of the market), with Sharma adding: “The second step would be to investigate each Muslim employee’s involvement in ‘love jihad’ cases.”

Another member, Pappu Maheshwari, confirmed to ThePrint: “Bhaiya has requested us to politely ask retailers to remove Muslim salesmen.”

Police cite “no video evidence”

When Newslaundry asked Indore Police Commissioner Santosh Singh about the issue, he claimed no one had approached him and referred queries to the local DCP. DCP Anand Kaladgi said no FIR could be filed against Gaud because “he has not made any statement openly, and there is no video evidence except what is in the media.” This, despite Muslim workers submitting a written complaint to the commissioner’s office on September 15, explicitly alleging that they were being targeted for political gain.

Two traders told Newslaundry anonymously that no action would be taken since the market lies in the constituency of Gaud’s mother, BJP MLA Malini Gaud.

Protests and political reactions

As the deadline approached, Muslim workers staged silent protests inside the market and later held a march from Bajaj Khana Chowk to Rajwada, reported by the Free Press Journal. Carrying placards, they demanded the right to continue their work without religious discrimination. “We are Hindustani and have been doing business here for decades,” Gulzar told FPJ. “Business should be business, not politics. For 30–35 years we lived peacefully here, and now we are being pushed out just because we are Muslims.”

This communal move was not only protested by Muslims, but also Hindus. Many came out to resist this forceful eviction, like Balwant Singh Rathore (40), a shopkeeper in Indore.

“The harmony between Hindus and Muslims should not be shattered, and they should be given equal opportunities to earn a living,” he said.

#Indore #Islamophobia

Balwant Singh Rathore (40), a shopkeeper in Indore, is opposing the forceful eviction of Muslim shopkeepers and salesmen from the city’s historic Sitla Mata Market.

“The harmony between Hindus and Muslims should not be shattered, and they should be given… pic.twitter.com/FSSiSx0RSQ

— काश/if Kakvi (@KashifKakvi) September 24, 2025

The Congress also intervened, with city chief Chintu Chouksey submitting a memorandum demanding an FIR and warning that Gaud’s statement was an attempt to “disturb communal harmony” in Indore (FPJ Shorts).

Gaud’s controversial record

This is not the first time Eklavya Singh Gaud has found himself in controversy. As Newslaundry noted, he was accused of roughing up a police constable during a temple visit, booked for assaulting Congress workers, and was the complainant in the case that landed comedian Munawar Faruqui in jail for over a month over a joke he reportedly never cracked. According to FPJ, he even warned that the Hind Rakshak Samit would take “direct action” if his directive was ignored.

A chilling precedent

The Sheetla Mata Bazaar episode reflects a broader trend where livelihoods and businesses are targeted through the lens of communal identity. As September 25 arrived, scores of Muslim families were left jobless—not for misconduct or inefficiency, but because of a political ultimatum backed by the local trade association and tolerated by police inaction.

Related:

Two Sons, One Spirit: Muslim men perform Hindu mothers’ last rites in Rajasthan and Kerala

Tilak, ID Checks & Religious Tests: what’s happening at Garba events?

Madhya Pradesh Muslim man lynched in Rajasthan’s Bhilwara over cattle transport; family alleges religious targeting & extortion plot

The post Indore’s Bazaar Purge: Muslim workers and shopkeepers forced out under BJP leader’s ultimatum appeared first on SabrangIndia.

Targeted Violence in April and May

In the months of April and May, CJP documented 180 instances of targeted violence against Indian Muslims post the Pahalgam attack. Of these, 77 took place in April, and 103 in May. These spanned from outright cases of murder (3 specific instances, 3 victims) to nearly 99 cases of hate speech (made by politicians, proponents of Hindutva and other individuals and organisations with affiliations to the Hindu-right). The attacks spiked between April 23 and 25 (10, 12 and 18 cases respectively), following a near-steady course of events right through May. The following is a visualisation of this pattern of violence across the month.

Graph representing number of incidences of communal violence in relation to time

CJP is dedicated to finding and bringing to light instances of Hate Speech, so that the bigots propagating these venomous ideas can be unmasked and brought to justice. To learn more about our campaign against hate speech, please become a member. To support our initiatives, please donate now!

These attacks were spread out across India, as demonstrated by this map – although they were majorly spatially concentrated in northern and central India – with Uttar Pradesh, Uttarakhand, Madhya Pradesh, Maharashtra and Haryana being the 5 worst offenders – with 29, 28, 22, 21 and 10 instances respectively.

Pie-chart representing the percentage of targeted violence per-state

Many (at least 66 out of 180 incidents had the assailants referring to the Pahalgam attack or accusing the victims of allegiance to Pakistan, thus directly relating it to the same and the state’s narrativisation of the violence – thus bringing up the percentage to 36.66%. This does not obviously include incidents which did not have the perpetrators bringing up the attack or alluding some association to it, although, in most cases one can make the assumption that the spike in attacks is related to the perception of the attack) of these incidents were direct outcomes of the Pahalgam attack, with many of the perpetrators citing it as the reason for the same.

A chilling example would be the video of a man claiming responsibility for the killing of a young Muslim man, who was shot dead near a restaurant located on Shilpgram Road in Tajganj police station area, in Agra, Uttar Pradesh. The man in the video identifies himself as a member of ‘Kshatriya Gauraksha Dal’. “Bharat Mata ki saugandh, 26 ka badla agar 2,600 se na liya toh mei Bharat Mata ka putr nahi, Jai shri Ram, Jai Hindu Rashtra, Bharat Mata ki Jai”, the man is heard saying. The two men have knives and a pistol tucked inside their waist. Reacting to the viral video, Agra Police said, “Regarding the viral video on social media, it is to be informed that no organization named Kshatriya Gau Raksha Dal is working in Agra.”

This recent spike in attacks on India’s religious minorities must be contextualized — there is an establishment of a “new normal”. This systemic violent targeting of India’s Muslims (and Christians) can be traced back to 2014, when a new avatar of the Bharatiya Janata Party assumed control at the centre. The Centre for Study of Society and Secularism writes, “Historically, communal riots often involved groups from two religious communities clashing, with both sides inflicting and suffering losses … However, in recent years, the nature of larger riots has shifted. Instead of clashes between two communities, many significant riots now involve state actions disproportionately targeting the Muslim community. These actions include using bulldozers to demolish properties owned by Muslims, causing significant economic damage. Additionally, the state has slapped cases and implicated the members of the Muslim community, even in instances where they are victims of violence during communal riots. The disproportionate and seemingly one-sided state action has led to social discord, communal consciousness, and polarization. This atmosphere of communal tension has been steadily intensifying over recent years. For instance, the Pew Research Center, a respected research institution, categorized India in 2022 as “very high” on its Social Hostilities Index (SHI), with a score of 9.3. Social hostilities index (SHI) factors in levels of religion-related harassment, mob violence, terrorism, militant activity, and conflicts over religious conversions or the use of religious symbols and attire.” This also tracks with the India Hate Lab report, which stated that there was a 74.4% surge in hate speech in 2024, driven by the BJP, Hindutva outfits, and unchecked social media amplification.

Media, politics, and the act of communalisation

India has noticed a growing entrenchment of the systematisation of communalism and ensuing violence over the last decade. However, this is not a singular event that has stemmed from uniquely specific factors. This is a product of the country’s long history of communal tensions and Hindutva outfits’ responsibility in stoking the fires in ensuring that said tensions evolve into deeper, more dangerous rifts whose brunt is borne by the Muslim civilians in the country. Tanika Sarkar, well-known intellectual and former professor at the Jawaharlal Nehru University – who has written largely on Indian politics, society and religion, told DW, a global news TV program broadcast by German public state-owned international broadcaster Deutsche Welle (DW). “What happens is that war does not immediately translate into violence at home but it translates into very bitter memories and histories and allegations. I don’t know how it is on the Pakistani side, I suppose very much the same thing … In the latest conflict in particular, India’s news channels did not help. Between May 8 and May 10, some of the most viewed channels reported sensational, unverified information which later turned out to be false. That, coupled with messages circulated on WhatsApp, created an environment of fear. This is a situation where you can’t believe or disbelieve anything. And in that situation if you are so minded, then you will start looking at every Muslim with suspicion … Even if these attacks aren’t the norm, they create a psyche of fear in the hearts of every Muslim who lives in India.” CJP has, in a sustained campaign, complained against such media outlets and is pursuing some of these cases with the NBDSA even now.

What Sarkar mentions needs to be highlighted, because Indian news media has attained a near vitriolic status when it comes to war-mongering and proselytizing Islamophobia. TV anchors called for “Israel-like final solutions” and repeatedly attempted to mobilize public opinion against a possible ceasefire. The attitude of the unprofessional conduct of entrenched electronic media channels was a subject matter of comment on international media. Political commentators trying to provide more nuanced takes on the situation at hand were silenced or side-lined. Nupur J. Sharma, editor of OpIndia, tweeted, ““Nobody cares. keep your candles. Keep your apples. Keep your shawls. Keep your Kashmiriyat. Stop the bloody drama,” in response to a candle march held by Kashmiris in condemnation of the attack.

Columnist and political researcher Asim Ali wrote for The Telegraph, “The function of the communally-coded messaging broadcast on news channels is not to ‘reflect’ the anger of the audience, as they claim. It is to create and sustain an angry, communal subject that identifies with the incendiary scripts and is conditioned to demand revenge on a shady ‘Muslim’ enemy as well as its political supporters. It is to reinforce the authority of the political executive even though it has failed to fulfil the substantive demands of the citizenry, now transformed into a passive Hindu audience with its exogenously- seeded communal demands.

Historical Context

Ali writes, “The foundational moment of the present regime can, arguably, be located in the 2002 Gujarat riots where this political experiment of constructing and exorcising a Muslim enemy had been carried out to fruition. That experiment culminated in the re-election of the Modi-led state government over thousands of dead bodies. We have already seen several reports of attacks on Kashmiri students by right-wing vigilantes from different states in the last few days.” Ali connecting Pahalgam to the Gujarat riots is very well-founded, because this chamber of violence is not neo-natal in its construction. It has been tried, tested and perfected over decades of institutionalizing codes of conduct of perpetuating harm towards the Islamic “other”.

To contextualize this further, one could look at the media coverage of the 2002 riots and the differences in its approach. In the Concerned Citizens Tribunal Report, Crimes Against Humanity released in November 2002, the Tribunal noted, “On February 28, the two largest circulation, multiple-edition Gujarati newspapers, Sandesh and  Gujarat Samachar, which are fairly dependent on the state government’s largesse, played up the unsubstantiated official version of there being a ‘foreign hand’ behind the Godhra tragedy. It was only 3-4 weeks later that reports rubbishing this theory began to appear in newspapers. But by that time, the damage had already been done. Sandesh and Gujarat Samachar have been playing a blatantly communal role since the BJP returned to power in Gujarat in 1998. The BJP government’s patronage of these dailies needs to be looked into carefully, so that they do not continue to act as mere government agents. In the recent carnage, too, the role of Sandesh was particularly mischievous, while some smaller circulation newspapers like Gujarat Today, Sadhbhav and Gujarat Mitra acted responsibly.”

A study done by Saifuddin Ahmed titled The Role of the Media during Communal Riots in India points out that national television media coverage of the riots had been “bold and independent” with journalists like Rajdeep Sardesai and Barkha Dutt at Star News repeatedly condemning the victimisation of the Muslims in Gujarat during the riots. Print publications like The Times of India and The Indian Express carried headlines that highlighted the atrocities faced by the Muslim communities. This of course resulted in them receiving a lot of flak from the BJP administration in Gujarat and the centre. According to Ahmed, “The Prime Minister, Atal Bihari Vajpayee, addressed the nation a day after the attacks, regretting the “disgraceful” violence. He later on added that the news media were presenting an “exaggerated” account of the situation in Gujarat. The BJP and the state government under Narendra Modi singled out STAR News and banned cable operators from showing the channel in the state. The viewers in Ahmedabad, one of the worst affected regions in the riots, were left with blank television screens, unaware of the reality happening on the streets. Cable operators received calls from local officials in Ahmedabad and other cities to completely blackout STAR News, Zee News, CNN and Aaj Tak. Dossiers and “hitlists” on journalists were reportedly prepared while the channels which dared to reveal the truth and were critical of the Chief Minister and his plan of actions were not invited to the press conferences and hence were denied the basic right to information by the state itself.”

One sees this model amplified in its worst possible form with – whose control is currently concentrated in the hands of corporate conglomerates with firm affiliations to the Indian state apparatus. This facilitation of the development of a monolithic opinion that centralizes hate is strengthened by the hostile crackdown on independent media outlets covering communal hatred and opposing the regime’s machinery. Over the course of the last month, the websites of multiple independent news media platforms such as that of The Wire, Maktoob Media, have been blocked by the government. One could also think of the temporarily blocking of the X account of Anuradha Bhasin, editor of Kashmir Times. In the last few years, the Indian government has zeroed down on completely dismantling press freedom by revoking non-profit status from independent news media outlets, routinely charging journalists with sedition and terrorism – and even monitoring them with the Israeli spyware, Pegasus. One must also remember, that several of the most powerful accused of the Gujarat riots have been released, and now roam free, having escaped through loopholes and intentional pardoning.

This however does not absolve less powerful or non-media actors of their role in furthering the bile of “revenge”. Al Jazeera found almost 20 songs that built on Hindutva-aligning sentiments that were meant to be incendiary. While H-Pop (Hindutva Pop) with a high degree of hate content has been a visible phenomenon over the past decade, Caravan and CJP have analysed these, Pahalgam gave this new hate music market a new focus and twist. All of these songs infiltrated into the timelines of Indian social media users, with outright calls for Hindus to identify the “traitors within the country”. At the same time, politicians and members of the Hindu right continued with the single focus agenda which is to lace every issue, every speech with its own peculiar dose of targeted hate.

According to our data, there were over 100 instances of hate speeches in the country. Here is an example, on May 5, in Bankura, West Bengal BJP MP Saumitra Khan, while submitting a memorandum demanding the deportation of alleged Pakistani nationals residing in the state, “urged Hindus to sell their land and houses only to fellow Hindus. He alleged that once their children move away and they pass away, Rohingyas would eventually occupy their homes”. In another instance, on May 4, BJP MLA Ravinder Singh Negi, “speaking at a religious event in a temple, claimed that Muslims train their children to become extremists in madrasas instead of providing them with proper education. He questioned why Hindus could not raise their children as extremists in temples. He also invoked the Pahalgam attack and dog-whistled for a boycott of those he described as ‘traitors’ within the country.”

One often sees politicians attributing the rise in communalism to the populace, rather than the multiple perpetrators of the same. Here, we could think of the concept of Astroturfing — which “is the deceptive practice of hiding the sponsors of an orchestrated message or organization (e.g., political, economic, advertising, religious, or public relations) to make it appear as though it originates from, and is supported by, unsolicited grassroots participants.” This could simply be translated to this: it is a process where a top-down method of dissemination is falsely recognised or propagated as a bottom-up one. If we were to integrate this conceptual framework with what Nalin Mehta writes in Modi and the Camera: The Politics of Television in the 2002 Gujarat Riots — “For our purpose, John B. Thompson’s notion of ‘mediated communication’, where he taps into the hermeneutic tradition to postulate that individuals are not passive recipients of symbolic messages from the communication media, is also pertinent. Messages from the mass media are received in settings spatially and temporally remote from the original context of production and the recipient’s own assumptions and expectations regulate how they are interpreted and appropriated,” – we would understand why things are the way they happen to be.

Responses

The institutional / state response to most of these hate crimes have not been very appropriate, with an observable systemic apathy in the nature of action taken by the administration / police forces. Most Chief Ministers of the states in question have not addressed the rising  tensions within their respective states, instead focusing on urging for befitting replies and prices that need to be paid. The police have been no better, in most cases being entirely absent from the scenes of violence, in others being complicit in institutional violence.

Graph representing the response of police in respective cases of hate crimes

Out of 180 data entries that were made situations where it was
Unclear if there was a case filed: 135 cases
Institutional Violence: 7 cases
Appropriate / Immediate police action: 15 cases
Definitively no case filed: 6
Police took action that harmed the Muslim victim: 17 cases

Out of the 39 cases that had clear police involvement, 53% or 24 of those cases were ones where the police were complicit outright. The other thing to be mentioned here is in all the cases where we are dealing with unclear police involvement, we are unsure whether no case has been filed or whether attempts were made and then rejected.

The worst affected, however, have been Kashmiris and Kashmiri Muslims, in particular. Following the Pahalgam attack, surveillance has intensified in Kashmir. According to Kashmir Times, “In the aftermath of the Pahalgam terror attack, security forces have launched extensive operations across Kashmir, demolishing about a dozen houses using explosives and conducting widespread searches and detentions. At least 1500 people are said to have been detained. The demolitions have occurred in multiple districts including Pulwama, Shopian, Anantnag, Kupwara, and Bandipora”.  There have been multiple incidents of Kashmiri students being harassed in other states, creating an almost paranoid sense of hypervigilance among these individuals. Kashmiri businessmen have also found themselves in trouble, where selling their wares has become near-impossible within the current climate.

Mirza Waheed, writer born in Srinagar, Kashmir, wrote for The Guardian, “Kashmiris have never wanted to be a bone of contention between the two states; they have paid a staggeringly steep price for this 75-year relationship of attrition. Internally, Kashmir has never really been normal, despite the narrative push and despite the appearance of normality, scripted elsewhere and executed on the ground through a security-administrative complex. Underneath the quiet, there is growing resentment at what Kashmiris see as their incremental and cumulative dispossession and disempowerment, in the form of new domicile and land laws, and in the absence of any real representational politics. Human rights activists, journalists and politicians remain in jail under harsh anti-terror laws. Nobody is allowed to speak; surveillance is probably at its highest since the start of the armed insurgency in the late 1980s; a previously independent and robust press has almost entirely been forced into a supine, compliant role. Most accounts from Kashmir speak of suppressed anger at the growing powerlessness and the humiliating deprivation of agency. Many Kashmiris talk about dham, a quiet, bruising suffocation, with no space to breathe. That all this is fertile ground for militancy is hardly a surprise, whether local or Pakistan-sponsored.”

All seems to remain unwell, in the land of what has turned out to be the homeland of misdiagnosed glory and gore.

(The legal research team of CJP consists of lawyers and interns; this graphic visualisation report has been worked on by Saptaparma Samajdar)

Sources

1. https://m.thewire.in/article/media/communalisation-pahalgam-reinforcing-anti-muslim-sentiment
2. https://www.aljazeera.com/news/2025/4/29/traitors-hate-filled-songs-target-indian-muslims-after-kashmir-attack
3. https://muslimmirror.com/right-wing-media-channels-peddle-anti-muslim-narratives-after-pahalgam-attack/
4. https://www.deccanherald.com/india/uttarakhand/uttarakhand-cm-condemns-terror-attack-in-jks-pahalgam-3505295
5. https://www.reuters.com/article/world/kashmir-domicile-law-raises-fears-of-losing-land-culture-idUSKCN24T007/
6. https://www.amnesty.org.uk/blogs/country-specialists/five-years-silence-and-struggle-kashmir
7. https://article-14.com/post/-what-did-i-do-after-pahalgam-attack-kashmiri-students-in-at-least-4-northern-states-face-intimidation-threats-isolation–680b16d1a8d53
8. https://www.thehindu.com/education/pahalgam-attack-casts-a-shadow-over-jammu-and-kashmir-students-outside-state/article69531760.ece
9. https://www.dw.com/en/india-pakistan-conflict-risks-deepening-religious-tensions/a-72529635
10. https://sci-hub.se/https://doi.org/10.1080/00856400601031989
11. https://www.hrw.org/news/2022/05/03/india-media-freedom-under-threat#:~:text=Amid%20growing%20restrictions%20on%20media,spyware%20Pegasus%20to%20target%20journalists.
12. https://cjp.org.in/role-of-the-media-how-hate-was-spread-in-2002-in-gujarat/

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Muslims are integral to temple traditions

Speaking on behalf of the temple administration, Gyanendra Kishore Goswami, a senior priest and committee member, clarified that any call to boycott Muslims was neither practical nor aligned with the spiritual values of Brijmandal, the sacred region encompassing Vrindavan.

“It is not practical. Muslims, particularly artisans and weavers, have deep-rooted contributions here. They’ve played a major role in weaving the dresses of Banke Bihari for decades,” Goswami said. “Many of them have a strong belief in Banke Bihari and visit the temple too” he said, reported Times of India.

For generations, skilled Muslim craftsmen have produced intricate crowns, bangles, and garments for the deity. Their craftsmanship, honed over decades, is vital to the temple’s rituals and daily adornment of the idol. Their devotion, Goswami notes, transcends religious labels.

The response came after some fringe groups held protests in Mathura and Vrindavan, urging Hindu shopkeepers and devotees to boycott Muslim-owned businesses. These groups reportedly demanded that Muslim traders display the proprietor’s name on their shop signboards—an act widely perceived as coercive and discriminatory.

However, Goswami was unequivocal in his stance and said that, “Yes, those terrorists (in Pahalgam) should be punished severely, and we’re totally with the government. But in Vrindavan, Hindus and Muslims live together in peace and harmony” TOI reported.

His message was echoed by several priests and local residents, who expressed solidarity with the Muslim artisans and business owners who have coexisted peacefully in the holy town.

“Bhakti is supreme in Brijmandal”

Goswami, who also serves as the Rajbhog Seva Adhikari at the temple, further emphasised that devotion—bhakti—is the highest principle in the spiritual ethos of Vrindavan.

“Bhakti is supreme in Brijmandal. It rises above knowledge or even detachment (vairagya). If someone has faith and comes for darshan, why should we oppose it?” Goswami asked, reported The Hindu.

Support for Muslim shopkeepers

Just steps away from the temple, Javed Ali, a Muslim shopkeeper who has been selling religious items for over two decades, shared his experience of intimidation by protesters. He was asked to visibly display his name on his shop’s signboard or vacate.

“They came to my shop and asked us to put the name of the proprietor on the signboard. I’ve been running this shop for over 20 years. My father worked here as a tailor. Whenever a customer buys things, I usually give them a bill with my name and mobile number. We have nothing to hide,” Ali said. “With the blessings of Banke Bihari, this place is always peaceful” TOI reports.

His neighbouring shop owner, Nikhil Aggarwal, affirmed that the local community has never had any issues and often supports one another irrespective of faith.

“We’ve never had any problem. We work together and support each other,” Aggarwal noted.

When ‘God’ didn’t stop Raskhan or Rahim from composing bhajans

Lala Pandit, priest at the Danghati Temple in Goverdhan said that, “When God didn’t stop Raskhan or Rahim from composing bhajans, who are we to stop anyone from praying?”

“Lord Krishna is the god of love. There’s no room for hatred in his land” he added

Mahant Dinesh Chaturvedi of the Kali Temple in Mathura echoed the sentiment: “How can anyone prevent a devotee from entering a temple? Temples are public spaces. Every religion has both good and bad people.” Commenting on the impracticality of such boycotts, he added, “You can’t go around asking every shopkeeper about their religion before buying something. Besides, many Muslims have helped tourists in Kashmir. We shouldn’t paint everyone with the same brush” as reported The Hindu.

Govind Pandey, priest of the Dauji Temple in Baldev, also saw no issue with buying from Muslims.

Rejection of discriminatory demands

Earlier, temple priests had also strongly rejected a demand by Dinesh Sharma of the Shri Krishna Janmabhoomi Mukti Sangharsh Nyas to stop using garments crafted by Muslim artisans. Sharma argued that only those who followed “religious purity” should be allowed to make Lord Krishna’s attire.

Terming the demand both “impractical” and “misguided,” Goswami pointed out that about 80% of the temple’s attire—including crowns, garments, and zardozi work—are made by Muslim artisans. He also highlighted the logistical challenge of replacing such skilled labour, noting that the deity requires nearly a dozen ornamented outfits each day.

“How can we assess the personal purity of every artisan?” he asked. “If Prahlad could be born in the family of a demon king, and Kansa in the same lineage as Lord Krishna’s grandfather, then how can we judge artisans by their birth or religion?”

Goswami further emphasised that devotees themselves ensure purity when commissioning attire and offerings, reinforcing that faith, not exclusion, lies at the heart of temple customs.

A legacy of shared heritage

The involvement of Muslims in temple traditions is not new. Historically, Muslim artisans have played a vital role in creating the visual grandeur of the Banke Bihari deity. From intricate embroidery to metalwork, their contributions span generations. In similar traditions elsewhere—like the crafting of Rudraksha garlands in Kashi—Muslim families play key roles in Hindu religious life.

Even today, Goswami noted, Muslim musicians perform traditional instruments like the nafiri during festivals. Several acclaimed bhajan singers from the Muslim community continue to offer devotional service to Lord Krishna, embodying the spiritual unity Vrindavan is known for.

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